Gothic Lolita

Gothic Lolita (known in Japan as Gothloli) is a mixture of the Gothic and Lolita fashion.
The origins of the Japanese Gothic style can be traced back to the English New Wave
Movement during the 1980s: however, the Japanese Gothic scene is fundamentally different than
the Gothic subcultures of the west. This Gothic fashion has been adopted into the Lolita fashion
through the use of darker make up, clothing, and themes in the design. Unlike other Lolita Styles,
Gothic Lolita darker colors are used for makeup. Red lipstick and smoky or neatly defined eyes,
created using black eyeliner, are typical styles. The Gothic Lolita makeup is not as heavy or dramatic
as the Western gothic counterparts. Newer makeup styles emphasize lighter colors
but still retain the heavy eye makeup.

The outfits themselves use dark color schemes like black, dark blues and purples.
Black and white is the most common color scheme in this look.
The KuroLoli subset uses a strict black-on-black color scheme.
Gothic Lolita outfits often use less detailed fabric than other Lolita styles.
Cross jewelry and other religious symbols are also used to accessorize the gothic Lolita look.
Other accessories, like bags and purses, are often in uncommon shapes like bats, coffins, and crucifixes.

Like many other Lolita fashions, the Japanese visual kei movement was responsible for helping to introduce
and popularize the Gothic Lolita style. One artist in particular, Mana, a cross-dressing man,
is considered to be the major force behind the popularization of the Gothic Lolita style.
Mana’s own Gothic Lolita fashion label, Moi-même-Moitié, has grown to be very successful.
To describe the designs of his new label, he coined the terms Elegant Gothic Lolita (EGL)
and Elegant Gothic Aristocrat (EGA) .
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